White Crayon
"Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does."
Its like drawing a picture or writing something on a piece of white paper using a white crayon, color pencil or anything else that does not have colors. Life is more fun with colors.
and
Its like you're talking to yourself about something big. You only change the world in you not the real world. Its your own monologue which only you yourself heard and know about it.
and
A person may know how to create a product but still he need advertising expertise to create product awareness in persuasive way and automatically sell the product to the target audience. Without advertising, the product will always be an imaginary product that does not exist in audience top of mind awareness.
in other words
.
.
.
.
.
.
blank paper
People don't see anything on the white paper and they are blank as the blank paper.
